Nasty Gal breaks all the rules and came out on top. Here’s how she did it.
Sophia Amoruso walks a gritty and witty line in describing her unlikely and unique climb to the top of a multi-million dollar enterprise. She makes no claims that the path is easy, but manages to stay encouraging in taking a brave look at her successes and failures along the way.
As is the mantra in the small business world, Amoruso built Nasty Gal, a wildly popular retail venture with little guidance, even less education, and a ton of moxie. She recognizes that her own journey was rocky, but in relaying her story, she can guide young women who don’t necessarily fit the social mold, to value those outlying qualities as assets. In her own rebellious words: “I entered adulthood believing that capitalism was a scam, but I’ve instead found that it’s a kind of alchemy. You combine hard work, creativity and self-determination, and things start to happen.”
This book is a punk rock wild ride, garnished with some entertaining infographics and photos of her younger, edgier self. If you are on the fence about actualizing your entrepreneurial dream, this story may stoke your motivational fires.